Tag: User Research

  • Symphony

    Symphony

    Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing.
    Elevate your palate!

    Services
    Client

    Beyond Brewery

    Year

    2022

    Website


    flowcrafts.com

    Challenge

    Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.

    In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.

    Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.

    Goal

    We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

    Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.

    Result

    The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

    The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.

    Crafting intricate brand narratives for lasting and meaningful impact.


    Crafting intricate brand narratives for lasting and meaningful impact.

    photo-1693841114632-bc1c2760bbfd
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  • Café Fugaz

    Café Fugaz

    Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing.
    Elevate your palate!

    Services
    Client

    Beyond Brewery

    Year

    2022

    Website


    flowcrafts.com

    Challenge

    Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.

    In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.

    Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.

    Goal

    We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

    Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.

    Result

    The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

    The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.

    We excel in crafting distinctive brands that set themselves apart from the competition.


    We excel in crafting distinctive brands that set themselves apart from the competition.

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